![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/2ddba5d1-97e5-4182-8412-7618b99487d7_rw_1920.png?h=77531948a2d26ef46210e1c2a9cfe83c)
'Lucidity- A UON Grad Show,' was a hypothetical branding project that I undertook for my 3rd year Design Projects course at the University of Newcastle in 2020.
My project included a highly illustrative branding package for the upcoming Visual Communication Design grad show, using 50s and 60s inspired surrealist art in the creation of the branding. Using a variety of paper textures, a minimalist colour palette and thick, black line work, I was able to craft a memorable and distinct visual style for my project.
Style Guide
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/36b3bf90-3608-4621-9d64-01d0c49575f6_rw_3840.png?h=4d6b811c020a12fdc1fe20fc3236f236)
Promo Material
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/b2d8f1c5-d10b-4c84-9951-53feb5ed4c10_rw_1920.png?h=4c6b82cfb204886fc2f2de1607eeb05d)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/b52cb3ca-0b6d-444f-a601-2314226fd62f_rw_1920.png?h=d0cdeaa65c3d258229036ce345fc4a5f)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/959b9ecb-1ac1-4ff6-9d06-996fc9433eed_rw_1920.png?h=e082d275a73df47b022c01e78fc4d323)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/372194fc-5ae4-470d-b712-b0fc45752a1a_rw_1920.png?h=6530ab8fa9039e797547b92a62c907c1)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/386e47a1-61eb-48d7-99f7-0cef39e3bcd6_rw_1200.png?h=5da49b8c3d6461c29146657da1f8cfac)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/9524b870-2f77-415a-ad92-ba209d85efc5_rw_1200.png?h=8f8dd199a87cebf8dc99401072a2a436)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/84cd1c91-6e09-4101-b526-6a3f63be4fe1_rw_1920.png?h=259410207a5385fac0b549d230b119a8)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/f397904a-b12b-4679-9320-7e99366f8d9d_rw_1920.png?h=7596d5fc5cb2cd7c1489b3a5a23c6fed)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/2f0ae494-072c-426f-80ca-a8615baaca49_rw_1920.png?h=31229a13655881adb92ff9c67719c22e)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/f71a42be-3c0f-4484-8678-f9758a85705e_rw_1920.png?h=f5b5ea1ab0ecf865d61c561bacd0a79f)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/1a47d058-f8cf-405c-a90a-2f81c4171f5f_rw_1920.png?h=27754c3487bad0bfc77c0da838f51017)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/03b19eec-8f9e-4129-bedc-56e34950ead2_rw_1920.png?h=d58e1e6f6db1c2a059c91b2cff4b98b5)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/06839505-b70c-4c70-8cb0-692ccb9395fb_rw_3840.png?h=71ff9f9174aaefbc705554d52135c712)
Iterations
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/6aacf876-584b-4f07-b62f-5deb5ee58088_rw_1920.png?h=952f77a45bf6a3bb5bd0fa4eaa805704)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/5205a182-a4ab-495e-bea0-97a532edb030_rw_1920.png?h=429746fd01231871d67a27d13c254dcf)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/27dcf72d-0e7a-4683-8103-6555a3eecaba_rw_1920.png?h=9d9d90225bcac3c879aacbba24b0d2b1)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/804070fc-b207-4554-b757-3d5d7432ae67_rw_1920.png?h=bb1e98a29616854d5c4a86db535751d8)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/f251f27d-5f88-4734-b8c1-cefaa88b504b_rw_1920.png?h=8964d1f831e97f7b955c04b2ad77abc3)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/3227bae7-d638-4e28-ac7d-a85d1e687726_rw_1920.png?h=b4bd934359f1db1bf4406a3a778d955c)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/b6e87256-bbe1-4188-a639-bc6b474a173d_rw_1920.png?h=7f036201b9cb33ae9af78c7884b818f7)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/6c901269-c612-450a-a9d6-c5f66e9f6bbb_rw_3840.png?h=17ec7f622419f4b290137bf365bcf094)
![](https://cdn.myportfolio.com/457d78e6-c208-4312-a8ea-077b92ea5dec/6c22a5c2-46ed-4f37-b8c1-5e0b090d823e_rw_3840.png?h=3e0a2fef8ff2c7890ea8af927a62e397)