'Lucidity- A UON Grad Show,' was a hypothetical branding project that I undertook for my 3rd year Design Projects course at the University of Newcastle in 2020.
My project included a highly illustrative branding package for the upcoming Visual Communication Design grad show, using 50s and 60s inspired surrealist art in the creation of the branding. Using a variety of paper textures, a minimalist colour palette and thick, black line work, I was able to craft a memorable and distinct visual style for my project.
Style Guide
Promo Material
Iterations
